At major brands like PNJ, Bao Tin Minh Chau, and SJC, many stores have prepared smaller product lines to meet the surge in demand during this period.
Buying gold on the day of the God of Wealth mainly symbolizes receiving good fortune at the beginning of the year
The atmosphere on the day of the God of Wealth is usually quite special. Most people buying gold are in a cheerful mood, seeing it as a way to start the new year more favorably.
Plain gold rings or small gold bars are popular because they are reasonably priced and easy to store. Many people only buy one or half a tael (approximately 37.5 grams) for good luck, considering it more of a New Year's tradition than an investment.
There are also groups of customers who are long-term investors and are more interested in the price of gold in the few days surrounding the holiday.
Gold prices often fluctuate sharply in the days leading up to holidays
As the God of Wealth Day approaches, increased trading volume causes domestic gold prices to fluctuate constantly. Some years, prices surge right before the holiday, then cool down afterward.
Buyers often monitor prices early to be more proactive when making purchases. In fact, the gap between buying and selling prices is wider during this period compared to normal days.
A common tip shared by many is to buy during off-peak hours for faster transactions and easier monitoring of the price chart.
Checking product information remains an important step
During peak seasons, many people tend to buy quickly to avoid long waits. However, details such as packaging, gold purity markings, and receipts should still be carefully checked before payment.
Complete receipts and documentation make resale easier later. This is something large stores always remind customers about during peak periods.
Furthermore, transactions at official stores offer more peace of mind compared to online intermediaries.
Gold shops now pay more attention to quality control
In recent years, many gold shops and precious metal businesses have invested in equipment to quickly check the gold composition before releasing products to the market. As a result, the testing process is faster and more transparent compared to the previous manual observation methods.
In recent years, many gold shops and some precious metal businesses have invested in equipment for quickly testing gold content, most commonly handheld metal analyzers using XRF technology. These devices allow for testing gold composition in just seconds without affecting the product. In Vietnam, such metal analyzers are distributed by EMIN Vietnam, serving many gold shops and testing units to assist in quality assessment before products are put on the market.
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Retail buyers often only need to observe the inspection process at the store to have more confidence when buying gold on the day of the God of Wealth.
When buying gold on the day of the God of Wealth, maintain a relaxed mindset
The sight of people lining up from early morning has become familiar on this occasion. However, many experienced buyers believe that buying gold at a convenient time of day is more comfortable than jostling in crowds during peak hours.
The significance of the God of Wealth Day lies in the auspicious start to the new year. Therefore, many people prefer to buy a symbolic amount of gold rather than impulsively when they see a bustling market.
